CPG Data Nerds exists because most small and mid-size food and drink brands are sitting on good data and getting nothing useful out of it. We fix that — and now we're pushing it further with AI you can actually talk to.
Syndicated data (SPINS, NielsenIQ, Circana), distributor portals (UNFI, KeHE, McLane, C&S), and direct retailer files (Whole Foods, Walmart, Kroger, Costco) were never built to talk to each other. Every brand we've worked with ends up with the same three problems: data locked in formats no one wants to open, dashboards nobody trusts, and a sales or marketing team that has to wait days for an answer to a question that should take seconds.
We built CPG Data Nerds to close that gap — first with clean, trustworthy Power BI dashboards, and now by connecting that same clean data model to AI, so your team can ask a question in plain English and get a real, grounded answer back. Not a chatbot guessing. An assistant that actually knows your numbers.
We start with a 20-minute fit call to understand what data you have, what's broken about how you use it today, and whether we're actually the right fit. If we are, we scope a focused build — dashboards, AI setup, or both — rather than a long, open-ended engagement. We work directly with founders, sales leads, and marketing teams at brands that are too lean to have a dedicated data hire, but too serious about growth to keep guessing.
Smaller CPG food and beverage companies — usually past the "just get on shelf" stage and now managing real complexity across syndicated data, multiple distributors, and a growing set of direct retail relationships, without the internal headcount to keep it all straight.
We speak SPINS, NielsenIQ, Circana, and distributor-speak fluently — no ramp-up time explaining velocity, ACV, or void reports.
A dashboard tells you what happened. We make sure your team can ask why — and get an answer without booking time with an analyst.
You work directly with the person building your system, not a rotating account team. Faster answers, fewer handoffs.
20 minutes, no pitch deck. We'll tell you straight if we can help.